Nominated for Svenska Designpriset
We are happy and proud to announce that Boråstapeter’snew visual identity has been nominated for Swedish design prize Svenska Designpriset 2019. This new identity is the result of a larger collaboration with our brand agency on developing our brand.
New visual identity and website
“We are only starting to roll out our new visual identity, so we are of course delighted to have this recognition,” says Åse Peterson, Head of Marketing, at Boråstapeter.
For over 110 years we have been a popular, well-loved brand in Sweden, but as more people around the world are discovering our products, we have seen a need to clarify our identity. In 2018 we updated and developed our brand platform, which, among other things, gave us a new visual identity and logo.
Our new website will be launched in late October.
Take a sneak peek at our new visual identity here